History

The Rise of Intellectual Property, 700 B.C.--A.D. 2000: An Idea in the Balance - part 1

The concept of intellectual property -- the idea that an idea can be owned - is a child of the European Enlightenment. It was only when people began to believe that knowledge came from the human mind working upon the senses -- rather than through divine revelation, assisted by the study of ancient texts -- that it became possible to imagine humans as creators, and hence owners, of new ideas rather than as mere transmitters of eternal verities. 

Besides being distinctively modern, intellectual property is a dense concept, woven together from at least three complex strands of jurisprudence -- copyright, patent, and trademark -- each with its own sources in premodern custom and law, and each with its own trajectory into our own era.

Still, copyright, and the complementary concepts of authors' rights and literary property in continental law - the focus of this essay -- are at the core of the modern concept of intellectual property. It was here in the eighteenth century that the language of "ideas" and "property" first came into contact with one another, and first forged a legal bond. And it was here, too, that the very idea of a property right in ideas was most sharply contested -- at the outset, and to the present day.

"From the Heliconian Muses let us begin to sing...." Thus begins Hesiod's Theogony, and many other texts of the ancient Greek world. The poet spoke the words of the gods, not his own creations. Knowledge, and the ability to make it manifest to man, was assumed to be a gift, given by the muses to the poet. Alternatively, Plato thought that all ideas were held from birth in the mind, where they had transmigrated from earlier souls. Ancient Greeks did not think of knowledge as something that could be owned or sold. A scribe could be paid fees for his labor, an author awarded prizes for his achievement, but the gift of the gods was freely given. And thus the libraries of the ancient academies were not sold, but were instead transmitted as gifts to the teacher's most worthy successor. Socrates held the Sophists in contempt for charging fees for their learning.

A tour of the other great civilizations of the premodern world -- Chinese, Islamic, Jewish, and Christian -- reveals a striking absence of any notion of human ownership of ideas or their expressions. In the Lun-Yii, or Analects, compiled in China in the fifth century B.C., the philosopher Confucius is recorded as saying, "I transmit rather than create; I believe in and love the Ancients." The measure of the greatness of a Chinese scholar was not to be found in innovation, but rather in his ability to render or interpret the wisdom of the ancients, and ultimately God, more fully and faithfully than his fellows. Wisdom came from the past, and the task of the learned was to unearth, preserve, and transmit it. Confucian thought despised commerce and thus also writing for profit; authors practiced their craft for the moral improvement of themselves and others. Reputation, and especially the esteem of future generations, was its own reward, even if it might, incidentally, bestow the worldly gifts of patrons upon it s bearer. (1)

This is not to suggest that there was no commerce in books in China. In the land that invented movable type, a book trade flourished as early as the eleventh century. Still, Chinese authors had no property right to their published words. The contents of books could not be owned. Not even the particular expressions an author might employ could be claimed as his. Chinese characters were thought to have come from nature, and nehuman being could make a claim upon them that would exclude their usage by others. Only the paltry vessel -- the paper and ink of a manuscript or a printed book that bore the ideas and expressions -- could be bought or sold. (2)

Throughout the Islamic lands, too, there was no concept of intellectual property for many hundreds of years. All knowledge was thought to come from God. The Koran was the single great scripture from which all other knowledge was derived. A text that embodied the word of Allah, it belonged to no one. There were guardians of its true meaning, to be sure -- the great Imams who formed schools at the sites of the most important temples. But the principle means of transmitting Koranic knowledge was oral recitation--from teacher to student, in an unbroken lineage from Muhammad himself to his disciples, and from these chosen few forward through the generations. The word "Koran" itself means "recitation," and oral transmission of the living word was always to be preferred over a written transcription. The book was merely an instrument, a lowly tool, to facilitate faithful memorization of the word, and manuscripts were continuously checked and rechecked against oral memory to ensure their accuracy and the authority of their lineage. The Islamic belief that oral recitation, rather than written transcription, best preserved the word of God and kept it pure across the generations meant that the technology of printing was very slow to penetrate into Islamic lands, and it was only widely adopted throughout the Middle East with the advent of the mass newspaper press in the nineteenth century. (3)

To be sure, a certain notion of legal "authorship" did emerge from Islamic scribal practices. But a concept of intellectual property did not. Sharti'a law against "imposture" or "fraud" was used to prevent the unauthorized appropriation of the reputation or authority of a great teacher through false attribution of written texts. (4) But the teacher did not own the ideas expressed within his books. A thief who stole a book was thus not subject to the punishment for theft -- the amputation of his hand. Islamic law held that he had not intended to steal the book as paper and ink, but the ideas in the book -- and unlike the paper and ink, these ideas were not tangible property. (5)

The Judeo-Christian tradition elaborated a similar view of knowledge. Moses received the law from Yahweh and freely transmitted it to the people chosen to hear it. And the New Testament sanctified the idea of knowledge as a gift from God in the passage of the Book of Matthew in which Jesus exhorts his disciples, "Freely ye have received, freely give" (10:8). Medieval theologians interpolated this passage into the canon law doctrine "Scientia Donum Dei Est, Unde Vendi Non Potest" (Knowledge is a gift from God, consequently it cannot be sold).

Selling something that belonged to God constituted the sin of simony. University professors, lawyers, judges, and medical doctors were thus admonished not to charge fees for their services, although they might receive gifts in gratitude for the wisdom they imparted. (6)

Indeed, the language of gift-giving permeated all forms of knowledge exchange in the premodern period, and nowhere more so than in the dedicatory prefaces to books through which authors sought patronage in recompense for the symbolic offering of their works. Thus, even as books were increasingly bought and sold after the advent of print in Europe in the fifteenth century, and even as writers began to sell their manuscripts to printers for a profit, there remained a dimension of the book, its spiritual legacy, that lay beyond the grasp of market relations. (7) The author might lay claim to the manuscript he created, and the printer to the book he printed, but neither could claim to possess the contents that lay within it. The Renaissance elevated the poet, the inventor, and the artist to unprecedented social heights, but their "genius" was still understood to be divinely inspired rather than a mere product of their mental skills or worldly labors.

In the sixteenth century, Martin Luther could thus preach confidently in his Warning to Printers, "Freely have I received, freely I have given, and I want nothing in return." Well into the eighteenth century the idea of the writer as God's handmaiden held sway. Alexander Pope, in 1711, still conceived of the poet as a reproducer of traditional truths rather than an inventor of new ones, and Goethe could write fairly of the German poets of the early eighteenth century that "the production of poetical works was looked upon as something sacred. It was considered almost simony to accept or to bargain for payment of them."

This theologically informed moral revulsion to the idea of an individual profit motive in the creation and transmission of ideas continued to circulate in the United States well into the nineteenth century. Francis Wayland, the president of Brown University in the 1830s, wrote in his college textbook The Elements of Moral Science that "genius was given not for the benefit of the possessor, but for the benefit of others." (8) And an intellectual of no less stature than George Bancroft added a Hegelian twist to the Christian tradition, writing in 1855 that:

Every form to which the hands of the artist have ever given birth, spring first into being as a conception of his mind, from a natural faculty, which belongs not to the artist exclusively, but to man.... Mind becomes universal property; the poem that is published in England, finds its response on the shores of Lake Erie and the banks of the Mississippi. (9)

The virtually universal proscription of private ownership of ideas in the premodern world did not, of course, mean that ideas flowed freely within premodern regimes. It fell to God's agents upon the earth to determine how much of the knowledge putatively transmitted from God was actually divine in origin, as well as how widely and by whom such knowledge should be circulated within their kingdoms, empires, and cities. Rulers forged alliances with religious authorities to control the production and circulation of ideas and information -- both spiritual and technical -- within their realms. Throughout the world, the early modern period witnessed the emergence of elaborate systems of prepublication censorship, state-licensed monopolies to control the burgeoning printing and publishing trades, and the use of royal letters of patent or "privileges" to give exclusive monopolies for the printing and publication of authorized texts. Technical inventions came to be regulated by a similar system of exclusive state licen sing.

In China, as early as the Tang dynasty (A.D. 618-907), the legal code prohibited the transcription and distribution of a wide range of literature in order to protect the emperor's prerogatives and interests. The first known ordinance regulating publication was that of the Emperor Wen-tsing, in 835, forbidding the private publication of almanacs. An extensive regulatory apparatus was created around the industry of printing under the Sung dynasty (960-1179), and official government printing houses were established in the major cities. Exclusive state privileges were implemented for categories of sensitive literature, from astrological charts, prognostications, and almanacs to official promulgations, dynastic histories, and civil-service examination literature. Private printing houses could register a particular work with Imperial officials and receive an exclusive privilege to print and sell it.

But privileges were not a form of property right in the modern sense. They were a grace, extended by the pleasure of the authorities, and they were revocable at any time. By the eighteenth century a comprehensive system of prepublication censorship and licensing, even of private writing, was in place throughout Imperial China. (10)

European monarchies, empires, and city-states created similar legal and institutional structures in response to the introduction of the new technology of printing in the 1450s. Less than a hundred years later, the Reformation rent western Christendom. With the spread of ideological division, regulation of the printed word intensified rapidly. Rulers granted commercial monopolies, or "privileges," in exchange for submission to state censorship and control. The earliest European initiative occurred in the Republic of Venice in 1469, where Johann Speyer was granted an exclusive monopoly on printing in Venetian territories for a period of five years. (11) The practice of granting exclusive privileges to print in a particular city, to print a particular text, or to print a particular category of texts (schoolbooks, laws, Latin texts, etc.) spread rapidly from Venice throughout the Italian states, and from there to France and England.

England presents an exemplary case. The first royal grant of a privilege to the book trade was the creation of the title of "King's Printer," which was given to one William Facques in 1504. This position afforded him the exclusive right to print royal proclamations, statutes, and other official documents. By 1557 the English crown reorganized the guild of printers and publishers known as the "Stationers' Company" and gave them a virtual monopoly over printing and publishing, both in London and in the kingdom as a whole. In 1559, as part of her attempt to resolve the religious controversies that wracked the realm, Elizabeth I issued an injunction against publication of any text unless it had been licensed by censors appointed by the crown. The Stationers' Company kept a registry of licensed books and the crown could, in principle, extend or revoke a license at will and limit it for whatever term it deemed appropriate. Rights to profit from a book derived not from property in ideas, but from a "privilege" exte nded by royal "grace" alone. (12)

These licenses were "copied" into the registry book of the guild and soon came to be treated by members of the guild as exclusive rights to print a particular copy. Though created by royal prerogative, these "copy" rights were bought, sold, and traded amongst guild members, as though they were a form of perpetual property. By the 1570S, four prominent members of the Stationers' Company came to have a monopoly control, through "letters patents" that they claimed as their perpetual property rights, over the most lucrative books in print: Christopher Barker, the Queen's Printer, controlled the Bible, the New Testament, the Book of Common Prayer, and all statutes, proclamations, and other official documents; William Serres had a monopoly on private prayer books, primers, and schoolbooks; Richard Tottel had a monopoly on common law texts; and John Day laid claim to alphabet books, the Catechism, and the Psalms in meter.

A similar process of consolidation of great publishing empires, founded upon monopolistic claims rooted in royal privileges, occurred throughout Christian Europe. By the middle of the seventeenth century, the Paris Book Publishers and Printers Guild, like its brethren in London, had used its strategic proximity to the royal court to achieve a monopoly on the most valued ancient and religious texts as well as the most lucrative contemporary publications. (13) Each of the more than three hundred German principalities and cities developed its own particular mechanisms to censor books, distribute privileges, and regulate guilds.

An author might sell a manuscript to a licensed publisher for a one-time fee, but the real material rewards for the composition of a book came from the anticipated royal or aristocratic patronage that might redound, indirectly, to the writer from its publication. Authors could not publish their own books, and unless they obtained a privilege in their own name, they were denied any profits from the sale of their books. These went to the publishers alone. State-licensed monopolies on texts, on technical inventions, and on the means of reproducing them successfully wedded the commercial interests of publishers, printers, and other technical entrepreneurs to the ideological needs of absolutist states to control the knowledge that circulated in their realms.

Throughout the early modern world the development of commercial printing and publishing thus first occurred through a system of state-licensed monopolies, sanctioned by religious ideologies, that made no mention at all of intellectual property rights. The prevailing theories of knowledge and of political legitimacy made such rights inconceivable.

In the 1700s, cultural life in Europe underwent a dramatic transformation. A shift from intensive to extensive reading and the rise of a middle-class reading public led to an explosion of print commerce in the eighteenth century In England, it is estimated that annual book production increased fourfold over the course of the eighteenth century. France, too, saw a marked increase in the literacy rate and a dramatic increase in the demand for modern secular literature.

Everywhere, observers noted the change. Whereas in 1747 Johann Georg Sulzer lamented that in Berlin "the general public does little reading," a half-century later Immanuel Kant recorded a literary world transformed: "This incessant reading has become an almost indispensable and general requisite of life." Kant's observations were confirmed by others: "People are reading even in places where, twenty years ago, no one ever thought about books; not only the scholar, no, the townsman and craftsman too exercises his mind with subjects for contemplation." Increasing literacy and the emergence of a large middle-class readership throughout Europe in the first half of the eighteenth century put unprecedented strains upon a system of publication that had been predicated on the notion that there was a fixed amount of divine or ancient knowledge to be known, transmitted, and interpreted. (14)

These developments put enormous pressure on traditional notions of authorship. The increased demand for printed matter, and especially for modern secular literature (in particular, novels, theatrical works, and self-help manuals of various sorts), tempted an increasing number of young men (and women) to aspire to become writers. And they were writers of a new sort -- oriented more toward the commercial potential of their contemporary readership than toward eternal glory. For the first time, in the eighteenth century, writers like Daniel Defoe in England, Denis Diderot in France, and Gotthold Lessing in Germany began to try to live from the profits of their pens rather than from elite patronage. And, not surprisingly, they began to make claims for better remuneration for their products. Older notions that a fixed "honorarium" or fee was an appropriate reward for the composition of a manuscript gave way to bolder assertions that the author deserved a share in the profits earned from his creative labor.

Rather than selling a manuscript to a publisher, authors increasingly sought simply to sell the "rights" to a single edition. With greater frequency, secular authors began to claim that they were the creators of their own works rather than the mere transmitters of God's eternal truths. As they came to view themselves as the originators of their work, they also began to claim that their creations were their own property, as susceptible to legal protection and as inheritable or saleable as any other form of property. Daniel Defoe wrote in 1710, "A Book is the Author's Property, 'tis the Child of his Inventions, the Brat of his Brain: if he sells his Property, it then becomes the Right of the Purchaser." Authors thus began to assert that their works were their own property, transmissible by contract to others if the authors desired, but that authors should no longer be constrained to sell their manuscripts in order to see them published.

The rise in public demand for printed matter also led to a dramatic expansion in the practice of literary piracy. Sensing unsatisfied market demand and acutely aware of the artificial inflation in the price of some books due to publishers' perpetual privileges, less-scrupulous printers and booksellers throughout Europe paid diminishing heed to the claims to exclusive perpetual privileges on the best-selling and most lucrative works. Cheap reprints, produced most frequently across national frontiers or in smaller provincial cities, began to flood urban markets. Publishers of pirate editions successfully represented themselves as champions of the "public interest," against the monopolistic members of the book guilds. Why, they argued, should any particular publisher have an exclusive claim on a work whose authors or heirs were no longer living -- indeed, on many works composed before the invention of printing? Did not the greater good of making enlightening works widely available at a low cost eclipse the self ish interests of individual publishers?

By the middle of the eighteenth century, the traditional system of publication was everywhere in shambles. First in England, and then in France and Germany as well, calls for reform of the regulation of the book trade were coming from all parties involved. Readers wanted cheaper books. Government legislators sought to increase commerce and to encourage a more educated population within their realms. Foreign and provincial publishers -- most notably in Scotland, Switzerland, and secondary French cities like Lyon -- clamored against the perpetual monopolies of the London and Paris Book Guilds on the most lucrative books. Authors wanted their property rights in their compositions recognized as absolute and perpetual. And even the privileged guild publishers, especially in Hamburg, Leipzig, Frankfurt am Main, London, and Paris, hoped to see their traditional privileges recognized as perpetual property rights that could be defended against pirates in the courts.

Satisfying and sorting out these conflicting claims provoked a host of pressing new questions: Were ideas in fact a gift from God, as traditional authorities had claimed, or were they the property of those who made them manifest, as authors now asserted? Was a "privilege" a "grace," or was it rather the legal ratification of an anterior, natural right to property? Upon what basis could the governments of nations or cities restrict or confirm traditional privileges? Could a secular foundation be articulated for the regulation of the publication and circulation of ideas?

The reform of the publishing industry in Europe thus entailed a rethinking of the basis and purpose of knowledge. A variety of European thinkers entered into a momentous debate about the origins and nature of ideas. As a result, a series of philosophical (or, more specifically, epistemological) problems were shown to lie at the heart of what at first glance seemed merely to be questions of commercial policy.

One influential view -- that authors have a natural property right in their ideas -- was articulated first in England and associated with two key texts: John Locke's Second Treatise (1690) and Edward Young's Conjectures on Original Composition (1759).

In his Treatise, Locke famously wrote that "every Man has a Property in his own Person. This no Body has any right to but himself. The Labour of his Body, and the Work of his Hands, we may say, are properly his." Three generations later, the poet Edward Young, writing with the assistance of the novelist Samuel Richardson, asserted that the author contributed more than simply his labor to a book -- he imprinted its contents with his original personality. According to Young, the labor of an author was thus of a higher order than the labor of an inventor, never mind the labor of a farmer, for the author not only worked upon nature, but produced something from himself, which bore the indelible stamp of a unique personality. While limits might be imposed upon patents for mechanical inventions, products of the mind -- bearing the personhood of their author -- ought to belong perpetually to their creator. Intellectual property, an invention of the eighteenth century, thus burst into the world claiming to be real pr operty in its purest form.

Young's reflections, like those of John Locke before him, constituted a dramatic secularization of the theory of knowledge. If all knowledge was derived from the senses working upon nature, as Locke had argued in the Essay Concerning Human Understanding (1689), there was no role left for divine revelation. In the secular epistemology of Locke, inspiration is internalized and redefined as cognition. Young in turn applied Locke's epistemology to argue that cognition emanates from the workings of a unique mind. The individual personality supplanted God as the divine font of knowledge.

The new British accounts of knowledge began circulating almost immediately on the Continent. Young's Conjectures on Original Composition was rapidly translated into German and went through two editions there in the two years after it first appeared in English. Meanwhile, in France, both Locke and Young were widely influential. In 1726, for example, the French jurist D'Hericourt seized upon Locke's critical passage to argue in court on behalf of perpetual book privileges for authors, asserting that products of the mind are "the fruits of one's own labor, which one should have the freedom to dispose of at one's will" and forever. One could own one's ideas just as one owned land that one had cleared with one's own labor. D'Hericourt concluded that a royal book privilege was not merely a grace accorded by the king, to be granted or revoked at his will, but rather a legal confirmation of an anterior natural property right, secured by the author's labor. (15) The author could sell or retain those rights as he or s he wished. Once sold, they belonged to the publisher in perpetuity.

The same argument was taken up again by the encyclopedist Denis Diderot in 1763, after he was commissioned by the Paris Book Guild to write a Letter on the Book Trade. In Diderot's words, we can hear the resonance of both Locke and Young:

What form of wealth could belong to a man, if not the work of the mind...if not his own thoughts...the most precious part of himself, that will never perish, that will immortalize him? What comparison could there be between a man, the very substance of a man, his soul, and a field, a tree, a vine, that nature has offered in the beginning equally to all, and which the individual has only appropriated though cultivating it? (16)

Like Young, Diderot argued that products of the mind are more uniquely the property of their creator than land acquired through its cultivation. Literary property should, therefore, be even less susceptible to social regulation than land.

It was Gotthold Lessing, the greatest writer of the German Enlightenment, who most forcefully developed the notion of the author's unique personality as a source of property rights in ideas. In a 1772 essay, Live and Let Live, Lessing proposed a reorganization of the German book trade that attacked the foundations of the old system. He challenged directly the traditional ban on profits received from writing:

What? The writer is to be blamed for trying to make the offspring of his imagination as profitable as he can? Just because he works with his noblest faculties he isn't supposed to enjoy the satisfaction that the roughest handyman is able to procure?... Freely hast thou received, freely thou must give! Thus thought the noble Luther.... Luther, I answer, is an exception in many things.

From Lessing forward, German writers clamored insistently for recognition of their claims upon their writings as a form of unique, perpetual, and inviolable property.

A generation later, Johann Gottlieb Fichte, a philosopher and disciple of Kant, probed the complexities of the problem even more deeply. Fichte posed a difficult question: if creations of the mind were indeed "property," what exactly was immaterial property? Clearly it did not simply consist of a physical manuscript, since the author or the publisher could no longer claim such an object to be unique once it had been reproduced through printing. Literary property seemed to lack the singular physical form that characterized other forms of real property. But this was not the only difficulty with the idea of a property in ideas. After all, a great many people seemed able to share the same ideas, and it seemed intuitively just that as many people as possible should be permitted to express freely the same ideas independent of one another.

Fichte's solution to his puzzlement proved widely influential. For an idea to be regarded as a piece of real property, Fichte argued, it had to be assigned some distinguishing characteristic that allowed one person, and no other, to claim it as his own. That quality, he suggested in 1791 in his essay Proof of the Illegality of Reprinting: A Rationale and a Parable, lay not in the ideas per se, but rather in the unique "form" in which an author chose to express these ideas. Once published, the ideas in a book belonged to all -- but the singular form of their expression remained the sole property of the author. Even ideas that had been "in the air" could become a piece of property through the unique way in which an author expressed them. Fichte's distinctions -- between the material and the immaterial book, and between the content and form of ideas -- were to be critical in establishing a new theory of copyright based on the natural right to property in the unique expressions of ideas, rather than in the ideas themselves. (17)

Not everyone shared the enthusiasm of Fichte and Diderot and Edward Young for the nascent concept of intellectual property. Some viewed the widespread movement toward securing an author's property rights as nothing more than a new metaphysics and a thinly veiled campaign to protect the monopolies of book publishers. In the 1770s, a zealous German mercantilist went so far as to defend the piracy practiced by some German book publishers:

The book is not an ideal object....It is a fabrication made of paper upon which thought symbols are printed. It does not contain thoughts; these must arise in the mind of the comprehending reader. It is a commodity produced for hard cash. Every government has a duty to restrict, where possible, the outflow of its wealth, hence to encourage domestic reproduction of foreign art objects.

In 1776, the French mathematician and philosopher Condorcet expressed even deeper reservations, for philosophical rather than commercial reasons. Writing in direct response to Diderot's Letter on the Book Trade, Condorcet disputed his Lockean line of argument: "There can be no relationship between property in ideas and [property] in a field, which can serve only one man. [Literary property] is not a property derived from the natural order and defended by social force; it is a property founded in society itself. It is not a true right; it is a privilege."

Ideas, Condorcet asserted, are not the creation of a single mind. Nor are they a gift from God to be regulated by royal authority. Ideas inhere in nature and are equally and simultaneously accessible to all. Ideas are intrinsically social: they are not produced by individuals alone; they are the fruit of a collective process of experience.

Moreover, Condorcet could see no social value in granting individual claims upon ideas. Since true knowledge was objective, particular claims on ideas could consecrate nothing more than mere style, what Fichte had called "form." Condorcet, as a man of science rather than literature, had little use for style. Style merely distorted nature's truths, and to encourage the individuation of ideas was simply to encourage pleasant fictions and personal gain rather than the pursuit of knowledge and the public good: "It is uniquely for expressions, for phrases, that privileges exist. It is not for the substance of things.... Privileges of this sort, like all others, are inconveniences that diminish activity by concentrating it in a small number of hands.... They are neither necessary nor useful, and ... they are unjust."

While Diderot, Lessing, and Fichte celebrated romantic originality, Condorcet sought to ground public literary culture in scientific rationalism. The model of publication based upon authors' property rights could, according to Condorcet, be replaced with the model of periodical subscriptions, like the Journal des Savantes. People could subscribe to useful publications and the authors could be remunerated as salaried employees or freelance writers for a nonprofit organization. More important than his specific policy suggestion was Condorcet's claim that if ideas, as social creations, were to be recognized as a form of property, it must not be on the basis of an individual natural right but rather on the basis of the social utility of a property-based regime.

Condorcet thus erected a second, alternative pillar for the modern notion of intellectual property: social utilitarianism.

 

 

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