There are nowadays a number of reasons to encourage sociologists to study culture in order to seek a deeper understanding of the nature and manifestations of culture in the behaviour of individuals and societies. Globalisation has become a hot topic for all at the beginning of the twenty-first century (al-Khuli 2000, p.515). In today’s world, economic globalisation is particularly prominent. But it is no exaggeration to say that most people on the five continents feel that cultural globalisation is even more present. The information and communication revolutions naturally play a decisive role in the greater prevalence of communication, which serves to disseminate the hallmarks of cultural globalisation to all corners of the globe, east, west, north and south.